Wednesday, January 23, 2008

EA Responds to Fox News Live

EA, the parent company of BioWare, has responded to Fox News' ignorant, unsubstantiated, and false editorial about full graphic nudity and sex within the recent Xbox 360 RPG blockbuster, Mass Effect.

In a letter sent to Fox News, EA's vice president of communications, Jeff Brown, asks Fox to clarify the serious errors they made, siting several excellent examples.

Your headline above the televised story read: "New videogame shows full digital nudity and sex."
Fact: Mass Effect does not include explicit or frontal nudity. Love scenes in non-interactive sequences include side and profile shots - a vantage frequently used in many prime-time television shows. It's also worth noting that the game requires players to develop complex relationships before characters can become intimate and players can chose to avoid the love scenes altogether.

FNC voice-over reporter says: "You'll see full digital nudity and the ability for players to engage in graphic sex."
Fact: Sex scenes in Mass Effect are not graphic. These scenes are very similar to sex sequences frequently seen on network television in prime time.

FNC reporter says: "Critics say Mass Effect is being marketed to kids and teenagers."
Fact: That is flat out false. Mass Effect and all related marketing has been reviewed by the Entertainment Software Rating Board (ESRB) and rated Mature - appropriate for players 17-years and older. ESRB routinely counsels retailers on requesting proof of age in selling M-rated titles and the system has been lauded by members of Congress and the Federal Trade Commission. In practical terms, the ratings work as well or better than those used for warning viewers about television content.

Though I'm not a huge fan of Electronic Arts, their stance is well justified and I'd love to see Fox broadcast a retraction, though I doubt they'll actually bother.

Original story spotted at ActionTrip.

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