PlayStation 3 Has Lost 3.3 Billion Dollars Since Launch

I chanced across this article last night on IGN PS3, and it made me chuckle. Sony's underachieving console has cost them 3.3 billion in sales since it's launch in Novemeber 2006.

This is apparently the result of selling the PlayStation 3 console under it's production costs, so Sony is taking a hit with each console sold. According to the same article, both Grand Theft Auto IV and Metal Gear Solid 4: Guns of the Patriots have failed to increase sales of the PlayStation 3 by any significant means (even though both these games are bundled with the console in specific countries), which sadly means Sony will be waiting a long time to see a profit from the PlayStation 3, if they ever see one at all.

Now, Microsoft took a hit and lost money on every original Xbox sold, but they did this to establish a foothold in the market and build a console name for themselves, and judging by the success of the Xbox 360, it worked. Sony, on the other hand, has the best selling console in history with the PlayStation 2, but has made blunder after blunder with the PlayStation 3 and has to sell the console under-cost just so people will buy it, and even at that reduced price it's third in hardware sales.

So, by "Play B3yond," is Sony talking about faltering beyond their own limits? Seems so.