Sunday, September 16, 2007

Halo 3 "Believe" Marketing Campaign

This week, Microsoft has launched a new marketing campaign for Halo 3 entitled "Believe." Presently, we were treated to a new video called "Museum" earlier in the week via Xbox Live Marketplace and on the site here, and this past Friday, two additional videos, "Diorama" and "Making of," were added to the web site, as well as a Flash version of the entire diorama that you can explore.

The concept behind this ad campaign is very cool, so I won't spoil it for you, however it does include some minor spoilers to the game which I'll list at the end of this post, so if you want to be as spoiler free as possible, avoid the linked page, videos, and my summary below.

You can check out the Halo 3 "Believe" Marketing Campaign here.


One thing the "Believe" Campaign spoils for us is that we know the Master Chief will allow himself to be captured in the final battle for New Mambosa, and that he does something special with a Plasma Grenade, possibly detonating it to kill the leaser Brute holding him in the diorama, and the way the Campaign is presented, it's implied that this is where the Master Chief dies, though this is not confirmed.

If they are able to render this battle in game anywhere near as close as how the diorama looks, however... damn...

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